Some of the key highlights are using the color blue that signifies trust and loyalty for the “Good” side, and the use of a ray background pattern to emphasize the message radiating outward.
For the “Bad” side, red was used to signify anger and aggression while in place of the rays, a contrasting downward spiral was used to convey the message that bad choices will drag you down.
This is a sampling of some of the many quarterly fliers I’ve designed for the company Image Depot Express.
Nearly every aspect of these fliers required all custom created content, from superimposing designs on to products, creating captivating covers, creating custom scenes such as office wall murals, creating product photos, and to custom writing content.
As always, I thoroughly enjoy designing for Omegaman & Friends. Their anti-bullying program is very influential and I am proud to lend my services whenever possible in contribution to their cause!
Omegaman & Friends is a wonderful organization that promotes anti-bullying awareness and features the hero Omegaman and other superhero friends. They travel around educating schools and other organizations about the dangers of bullying and teach positive habits early in life.
This year for the 34th Annual Lakeland Christmas parade, Mark AKA Omegaman had asked for me to design a Christmas banner promoting the HERO Revolution for their float. This design features “The HERO Revolution” logo modified to resemble a Christmas tree ornament. The fonts used are large for easy readability and colored with a Christmas theme of red and green. The background is a subtle pattern of snowflakes which doesn’t distract from the overall design but gives the banner a full complete look. Finally, I modified a stock image of Santa & his sleigh so that Santa would have his very own superhero cape.
With a Soft Touch coating and a clean sleek layout, the design goal of this catalog was to instill in the customer a sense of quality and professionalism.
Front photo of the Image Depot Express Catalog
The table of contents section begins with a large assortment of stock designs in order to help get the customer’s ideas flowing. This is used as a tool to assist the customer with envisioning their design on many different products. On the far right sits the table of contents unobtrusively but easily found. The contents section of the Image Depot Express Catalog.
This photo shows an example of the product layout. The three products per page layout in this example was used in order to maintain consistency and ease of reading.
Product layout for the Image Depot Express catalog.
The stands for the retractable and flag banners on these two pages were custom designed to scale in illustrator to reinforce a consistent look. The design in the retractable banners serves a duel purpose. It depicts the single banner use and additionally shows the impact of using multiple retractable banners together for greater impact.
Layout for retractable banners and flag banners.
The back cover is a continuation of the front cover. It contains the slogan and social media icons all in a foil imprint.
The back cover of the Image Depot Express catalog.
